Content production
Immersive room content and installations
Walls, floor and table, all moving as one. We design immersive room content, plan and install the projectors, and keep the room running, for restaurants, sales centres and brand spaces.
Also called: immersive room, immersive experience, 360 projection room, projection mapped restaurant, immersive showroom, experience room
Step inside the picture
An immersive room wraps your guests in content: walls, floor and tables become one moving world. It sells a property before it is built, turns a dinner into a story, or gives a brand a room people talk about. We make the content, design the projector rig and install it, so the room works every day, not just on opening night.
Content made for the room
Rooms have corners, doors, curved walls and furniture. We model the space and design every scene to it, so content flows across walls and floor without seams, and the picture still looks right from where people actually stand or sit.
Rooms we have built
At KRASOTA in Dubai, 20 projectors carry a pixel-perfect 3D show across curved walls and the table, with interactive features for guests. For Layan Verde on Phuket, together with our partner Interfantasy, we built a sales room where buyers walk the forest and explore the apartments before a single wall goes up: six laser projectors blended across four walls and the floor, with sensors that let visitors control the experience as they move.
Built to run every day
A permanent room has to work show after show. We choose the projectors and media servers for long hours, plan for heat, light and maintenance, and support the system after handover with service contracts.
Where it works
Restaurants and lounges, real estate sales centres, brand experience rooms, museums and visitor centres, and launch spaces for products and campaigns.
What is an immersive room?
A space where projected content covers the walls, and often the floor and tables, so visitors stand inside the picture instead of looking at a screen.
Is it permanent or for one event?
Both. KRASOTA and Layan Verde are permanent installations that run every day; we also build rooms for launches and exhibitions.
Can visitors interact with the room?
Yes. At Layan Verde, sensors track presence and gesture, so visitors control the experience by moving through the room. KRASOTA has interactive features too.
Do you make the content and install the projectors?
Yes, both. We design the content, plan and install the projectors and media servers, and look after the system with service contracts.
Can the content be changed later?
Yes. New scenes, seasons and brand stories can be added without changing the hardware.
