Content production
Projection mapping content for buildings and landmarks
A building is the biggest screen in town. We design 3D mapping content around its real shape, bring the projectors and run the show, so a facade, a landmark or a stage becomes the story your guests remember.
Also called: building projection mapping, 3D mapping, video mapping, architectural projection, facade projection, landmark projection
Turn a building into the show
Projection mapping turns a facade, a landmark or a stage into a moving picture that only works on that one surface. Windows open, walls fold, logos are built brick by brick, and the building itself becomes the story. We make the content, bring the projectors and run it live, so the idea on the storyboard is the picture your guests see.
Content shaped to the architecture
We start with a survey and a 3D model of the surface, then design every scene to its real edges, ledges and textures. That is what makes mapping feel three dimensional rather than flat. Before the show we test the content on the building at full brightness, from where the audience will stand.
Where mapping works
National days and landmark celebrations, launches and reveals, campaign nights on iconic buildings, festival stages and permanent shows at attractions. Mapping can tell a culture's story, as on the LIWA letters, or carry a message, as on the DIFC Gate.
Mapping with lasers and effects
Lasers can trace the outline of the building and carry the picture into the sky, and effects can hit on the same frame. At the LIWA Signboard Opening our 3D mapping told the story of the region, laser mapping traced each letter and sparkular jets fired in sync. At the Qatar Road Arch, lasers and projection played across the unusual shape of the arch.
Shows we have mapped
The Tal Moreb Festival in Liwa, where we created 3D content for the world's largest letters landmark and ran it for a month. The DIFC Gate for the 1 Billion Meals campaign, with new thank-you messages every night. Bab Al Qasr in Abu Dhabi for UAE National Day, and the EXPO 2020 Be There shoot, where our mapping helped build a film seen more than 52 million times.
What surfaces can you map?
Buildings and facades, landmarks and monuments, stages and set pieces, cars and products, and whole rooms. Light, smooth surfaces work best, but we have mapped desert letters, gates and arches.
Can projection mapping work outdoors?
Yes, after dark and with enough brightness for the surface and the ambient light. We size the projectors to the building and check the throw distances on site.
How do you make the content fit the building?
We measure and model the surface, then design the content to its edges, windows and textures, so the picture belongs to the building rather than being pasted onto it.
Can a mapping show run every night?
Yes. Our LIWA show ran for a month in the desert, and the DIFC Gate campaign ran nightly with new messages added each day.
Can you add lasers and effects to the mapping?
Yes. Lasers can outline the building, and sparkulars, CO2 or fountains can hit on the same timecode as the content.
