Content production
3D video content and show production
Great projection starts with great content. Our content team designs and renders 3D video for buildings, stages, LED screens and immersive rooms. Because we also bring the projectors, lasers, effects and fountains, every frame is made for the real surface and the real show.
Also called: 3D video content, projection mapping content, show content, motion graphics for events, LED content, 3D animation for events, multimedia content
Content made for the show, not just the screen
Most content looks good on a monitor. Ours is made for the night: for the real building, the real screen, the real room and the real crowd. We design and render 3D video, then map it on site with the same team that brings the projectors, lasers, special effects and fountains. Nothing gets lost between the studio and the stage, because there is no gap between them.
What we make
3D projection mapping content for buildings, landmarks, stages and product reveals. LED screen and stage visuals for launches, ceremonies and concerts. Immersive room content that wraps walls, floors and tables, from restaurants to sales showrooms. And because we also run the rest of the show, every piece can be locked to lasers, special effects and fountains on one timeline.
Built around your surface
Every project starts with the surface. We measure and model the building, screen or room, then design the content to its edges, windows, curves and textures, so the picture belongs to the place. Before show night we test the content at full brightness on site, check it from where your guests will stand, and fix what the camera never shows you.
One team from storyboard to show night
Script and storyboard, look and style frames, 3D animation and rendering, then mapping, programming and running it live from our media servers. Our in-house artists lead the work and, on the biggest jobs, we bring in trusted partner studios, so you get the scale of a big studio with one team accountable for the result.
Shows built this way
At the Tal Moreb Festival in Liwa we created the 3D content, mapped it onto the world's largest letters landmark and ran the show for a whole month in the desert. For the 1 Billion Meals campaign at the DIFC Gate, new thank-you messages to donors went up on the building every night. At KRASOTA in Dubai, 20 projectors carry a pixel-perfect 3D show across curved walls and the table. For ADGM's 10th anniversary, custom LED content and laser sync were built and tested in our studio over a month, then set up on site in 24 hours.
How a content project runs
Tell us the surface, the date and the feeling. We come back with a storyboard and a clear quote. Once you approve the look, we produce, test and map it, then run it live on the night, with our crew on every position.
How long does it take to make 3D content for a show?
It depends on the length of the piece and the detail. A short reveal can be turned round in days; a full show takes longer. For ADGM's 10th anniversary, the custom content and its laser sync were built over about a month, then set up on site in 24 hours.
Can you use our brand assets and existing videos?
Yes. We rebuild your logos, products and brand films for the real surface, so they fit the building, screen or room instead of being stretched onto it.
Do you supply the projectors and screens as well?
Yes, or just the content. Most clients like one team for both, because the content is then made for the exact projectors, screens and positions we use on the night.
Can the content change during a run?
Yes. For the 1 Billion Meals campaign at the DIFC Gate, new thank-you messages went up every night of the run.
Who makes the content?
Our in-house content team leads every project. On the biggest jobs we bring in trusted partner studios, so the team grows with the show and the deadline holds.
