An evening for Saudi Aramco and Al-Qadsiah inside Ithra, produced by our client Novelty Middle East. Our part was the laser show and the laser effects that ran through the night.
The brief
A big indoor hall, a stage wrapped in LED screens and a room full of guests in club colours. The lasers had to lift the key moments on stage and give the whole hall energy, not just the front rows.
What we built
We placed lasers around the stage and across the room, so beams could fan out over the guests, cross above the stage and climb to Ithra's perforated ceiling. Every look was programmed in advance and run live from our show control position, cue by cue with the programme.
The result
Purple, yellow and white beams filled the hall from end to end, framed the stage for the big moments and turned the room into one show.
