About Laser Saga
The crew behind the moment.
Since 2015 we have designed, built and run laser, special effects, fountain and projection shows across the UAE, Saudi Arabia and the wider region. For governments, global brands, headline artists and the agencies who produce them. One team. One system. From the first sketch to the last cable out.
Our story
Started as a one-man show. Built a crew that doesn't stop.
Laser Saga began in Dubai in 2015 as a one-man laser operation. Serge Lomadze built it show by show into a full in-house team, with its own warehouse, its own fleet and its own service workshop.
The region has thrown everything at us. Closed airspace. Stuck freight. Crews who couldn't fly. We kept delivering, and we kept our crew. When times got hard, the cuts started at the top, never with the people who build the show.
Today we run national-day shows for governments, festival and arena stages for headline artists, and permanent installations that run every night. Different briefs. Same standard.
"Nothing stops us. No matter what was happening, we still made it happen."
Serge Lomadze, Founder & CEO
Starts in Dubai as a specialist laser operator.
Becomes Laser Saga. Saudi National Day: 36 lasers in Riyadh, Jeddah and Dammam, synced by GPS timecode.
EXPO 2020 "Be There" commercial. World Energy Congress.
FIFA World Cup Qatar: four festival stages, 4+ tons of kit shipped from Dubai in under 10 days.
Permanent sky-laser installation in Saudi Arabia that helped set a Guinness World Record.
Jordan's 80th Independence Day with Flash Art, live on national TV. Shortlisted for Best Supplier of the Year.
Working with us
We build it with you, not just for you.
Your name is on the show. So you stay in the room from the first idea to show night. You see it, test it and sign it off before your audience ever does.
Bring us in early
We give technical input while the creative is still forming. Feasibility, power, rigging and permits get solved before they become problems.
Straight answers
Realistic budgets and honest timelines. If alignment needs two days, we say two days. If it's not our niche, we tell you.
See it before show night
Mock-ups, warehouse demos, storyboards and brightness tests. You sign off on what you've seen, not on a promise.
One team, A to Z
Design, content, kit, crew, programming and operation under one roof. When drones or pyro join, we bring the partners and run it as one show.
We stay after the applause
We check in after every show. Permanent installs get service visits, written reports and the crew who built them.
"The client will be watching how we work, not just what we produce."
From our crew briefingWhat we stand for
Four things we never trade away.
Budgets change. Timelines change. These don't.
Safety first. Every show. Every cue.
Lasers and special effects are serious equipment. We treat them that way, so you, your guests and your crew never have to think about it.
- Certified Laser Safety Officer on every evaluation
- Risk assessment and method statement for every job
- Hardware E-stops at front of house, trained spotters on every SFX cue
- Aviation and Civil Defence permit support
- Full PPE on load-in. If the weather turns, we stop.
Built to last. Relationships too.
We're not here for one show. 94% of our clients come back to us.
- Permanent installations engineered for nightly running and easy maintenance
- Weatherproof, climate-controlled housings and backup lines
- Service history kept for every unit we own
- The team that builds your system is the team that services it
Light leaves nothing behind.
A laser show leaves no debris, no fallout and no smoke drifting over the crowd. Behind the scenes, we run our fleet to last rather than to replace.
- Own fleet, maintained and reused show after show
- Lasers cleaned, repaired and re-aligned in our Dubai workshop, not shipped back to Europe
- Cables and kit repaired, re-labelled and returned to service
- Energy-conscious warehouse and workshop routines
No surprises. Ever.
Trust is built in the details: clear communication, honest scope and facts on the table when something goes wrong.
- We tell you what's in-house and what's partnered
- Preliminary budget first, then you choose what goes in
- Service visits documented with photos and a written report
- Lead times stated up front and confirmed in writing
Who we work with
Built for the people who carry the show.
Some clients hand us the whole show. Others need one specialist piece done perfectly. Either way you get the same crew and the same standard.
Agencies & production houses
Your technical specialist in laser, projection and SFX. We fit your show flow, your branding and your client.
Governments & national events
National days and state occasions, with permits, safety documentation and attribution handled with care.
Brands & corporate
Launches, reveals and galas where the moment has to land the first time, in front of the people who matter.
Venues & destinations
Permanent laser, fountain and projection systems that run every night and stay serviced.
AVL & event companies
Dry hire, equipment sales and repair from stock in Dubai. Rent. Sell. Integrate.
Proof, not promises
Trusted on the nights that matter.
National celebrations, world-stage sport, headline concerts. A few of the shows we've stood behind.
Jordan 80th Independence Day
Amman · Laser with Flash Art fireworks
FIFA World Cup Qatar 2022
Doha · Daydream Festival stages
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Eid Al Etihad, 54th UAE National Day
Al Dhafra Fort, Abu Dhabi
NEOM SC Cup
Tabuk · Laser with drones and pyro
UNTOLD Festival Dubai
Main stage on LS-NYX lasers
UAE Ministry of Defence Gala
One&Only Royal Mirage · VVIP audience
Also on our record: EXPO 2020 · Saudi National Day · Longines Global Champions Tour · Martin Garrix · Armin van Buuren · Black Eyed Peas · Enrique Iglesias · Atlantis The Palm · MAADEN · ROSHN · Coca-Cola Arena · World Energy Congress
The team
The people on your show.
You don't get handed to a call centre or a freelancer far away. You work with the people who design, build and run your show.
Serge Lomadze
Founder & CEOBuilt Laser Saga from a one-man operation. Still on site for the big nights.
Max
Production ChiefLasers, projection and programming. "There is no impossible production."
Natalie
Project ManagerKeeps clients, crews and schedules moving as one.
Roman
Head of Video20 years making projection look effortless.
Behind them: laser and SFX technicians, programmers, riggers and a workshop team who prep, test and pack every job the day before it leaves.
Join the crewIn their words
What clients say after the show.
Their passion and professionalism created a stress-free environment that focused on the creative output, which resulted in an award-winning show.
I have never seen any international vendor molding themselves so well in local culture. The above and beyond support to make things happen.
One of the best that you can find in the region. We have worked on the EXPO 2020 Be There commercial and a few other projects. Always trustworthy and reliable.
Your next show
Bring us in early. We'll make it unreal.
Tell us the date, the venue and the feeling you want in the room. We'll come back with what's possible, what it takes and what it costs.
Or email hello@lasersaga.com · +971 4 832 2344
Make it Unreal.
Founded 2015 in UAE.
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